shelton group study shows consumers prefer green - green flooring products - floors professional flooring retail outlet greenville south carolina

Shelton Group Study Shows Consumers Prefer Green

The Shelton Group, a marketing and communications firm focusing on the sustainability and energy sector, finds that 70% of consumers want “greener” products and corporate commitments to sustainability. Further, when making a product selection, about 30% of American consumers select products based on a company’s green reputation; 25% look to see if the product has been certified by a leading …

Simon EndraosShelton Group Study Shows Consumers Prefer Green
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Single-family 55+ HMI Rises to Highest First Quarter Reading Since 2008

Builder confidence in the single-family 55+ housing market for the first quarter of 2014 is up year over year, according to the National Association of Home Builders’ (NAHB) latest 55+ Housing Market Index (HMI). Compared to the first quarter of 2013, the single-family index increased four points to a level of 50, which is the highest first-quarter reading since the …

Simon EndraosSingle-family 55+ HMI Rises to Highest First Quarter Reading Since 2008
D.R. Horton Acquires Crown Communities - Floors™ Professional Flooring

Crown Purchase Adds to Horton’s Momentum

From Builderonline.com: Last week’s report that D.R. Horton is nearing the finish line in its purchase of Crown Communities is just another move in a busy month for the Fort Worth, Texas-based Builder. At the end of April, the company announced plans to launch its third brand, the entry-level Express Homes brand. Crown Communities is the Atlanta metro area’s No. …

Simon EndraosCrown Purchase Adds to Horton’s Momentum