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Shelton Group Study Shows Consumers Prefer Green

The Shelton Group, a marketing and communications firm focusing on the sustainability and energy sector, finds that 70% of consumers want “greener” products and corporate commitments to sustainability. Further, when making a product selection, about 30% of American consumers select products based on a company’s green reputation; 25% look to see if the product has been certified by a leading …

Simon EndraosShelton Group Study Shows Consumers Prefer Green